A seamless customer experience is the holy grail of e-commerce, but the quest for it is all but easy.
Ramping up a team of people with the necessary skills, setting up processes and developing the right culture, selecting the optimal elements of a digital ecosystem and making sure they work together... These are the challenges that make up this endeavor. After an initial read, it all sounds pretty similar to many other entrepreneurial ventures. So what makes e-commerce special?
Let's take a closer look at the digital ecosystem mentioned above. Online stores, marketplaces, DXPs, product information management, payment, pricing, order management, shipping and logistics, marketplace data feeds, search, personalization, marketing automation, reputation and loyalty, privacy, security, analytics... And that's not all. Each of these groups contains a variety of systems with different characteristics (feature sets, tech stacks, quality attributes, compatibility issues...). To properly set up your e-commerce toolset, you need to properly integrate selected elements of this digital ecosystem, as well as your company's existing technical infrastructure (ERPs, CRMs, MES...). This kind of complexity is exactly what makes e-commerce different from other business areas.
In summary, the fast-growing, promising global market and the apparent simplicity of online commerce motivate many to give it a try, but the objective complexity of the digital e-commerce ecosystem that actually lies behind the scenes surprises most and makes their quest either extremely challenging or even impossible. Fortunately, there are enough examples of world-class e-commerce companies to serve as beacons of hope and inspiration for those who want to systematically tackle their own venture.
For those who already sell or want to sell online
This group of services is intended not only for companies that are already advanced on the online-sales-maturity curve but also for those that are just starting out. Logeecom has relevant experience with B2B and B2C online sales, as well as with the fast-growing D2C business model.
...technical infrastructure of e-commerce, which usually includes an online store or a marketplace, as well as many other specialized elements of the digital e-commerce ecosystem that facilitate certain operations (payment, shipping and logistics, marketing automation...). We make sure that all these elements work together properly, either by insisting on their native compatibility during selection or by developing special integrations if native compatibility cannot be guaranteed.
…the entire online selling “machinery” with options to cover all three levels of support (1st, 2nd and 3rd level with even the most demanding service level agreements and ITsec demands). Our team has handled a wide variety of operations for hundreds of online retailers around the world over several years, accumulating a wealth of rare and specialized knowledge.
...we bring an expert perspective to help businesses decipher the role of marketing in their online success. Rooted in strong marketing fundamentals, we not only develop strategic plans but also provide hands-on support that extends beyond planning into the operational phases.
Our take on Digital MarketingWith the help of our partner network, which includes some of the most advanced solutions for e-commerce businesses, we can construct online sales systems tailored to a vast array of missions. Our partner network offers a wide range of specialized solutions, including shop platforms, payment systems, shipping services, ERPs, PIMs, marketing automation tools, AI tracking, personalization engines...
For those who build products for the e-commerce digital ecosystem
Logeecom's e-commerce expertise is also very valuable for companies of different maturity levels (from start-ups to large enterprises) developing products for the e-commerce digital ecosystem.
Our product development services are described in detail on a dedicated page, with e-commerce skills deeply embedded in the process.
Explore moreE-commerce is a deeply interconnected ecosystem. In practice, virtually no product can deliver its expected value without proper integration with the relevant parts of this ecosystem. Our application integration services, detailed on a dedicated page, can facilitate this integration.
Explore moreIt's no secret that marketing plays a crucial role in the success of any e-commerce business, including e-commerce products. As a longstanding member of the e-commerce ecosystem, Logeecom can provide valuable services in the domain of digital marketing. More details about our approach to digital marketing can be found on a dedicated page.
Explore moreA cross-functional team ready to push the boundaries of e-commerce
We've built a team that includes e-commerce experts, engineering experts, and top-notch generalists. Together, they help our customers in their quest for a seamless customer experience.
A few words from our neighbors in the e-commerce ecosystem
We take pride in the reputation we've built. Here are a few words from our neighbors in the e-commerce ecosystem who've experienced our services first-hand and have kindly shared their feedback.
We've been working with Logeecom for several years now and have consistently found them to be a reliable partner for mollie. Their ability to understand our needs and deliver expected results has made them a valuable part of our partner ecosystem. We appreciate their long-term approach and commitment to our success. We highly recommend Logeecom to any company looking for a dependable partner.
FAQ
In our FAQ section, we strive to provide answers to some of the most common and interesting questions that may be relevant to the visitors of this site. Our ambition to eliminate (or at least reduce) pollution from information overload is our guiding principle for online and offline communication and is scrupulously adhered to in this area as well.
What impact will AI technologies have on e-commerce?
AI technologies are already having a major impact on the e-commerce industry by improving various aspects such as personalization, customer service, inventory management, dynamic pricing and marketing. AI-powered algorithms analyze customer data to offer personalized product recommendations and tailored shopping experiences. AI-driven systems optimize inventory and pricing strategies while improving marketing campaigns and fraud detection. Visual and voice search capabilities powered by AI increase customer engagement and satisfaction.
Overall, AI has transformed e-commerce, leading to greater efficiency, better customer experiences, and increased profitability. By streamlining supply chain operations, automating routine tasks, and enabling data-driven decision-making, AI will continue to shape the future of the industry and drive innovation and growth for companies in the e-commerce space.
Can you assist with the migration of an existing e-commerce store to a custom solution or a new shop platform?
Yes.
Migrating an e-commerce store from one platform to another can be a complex process, but it is essential for businesses to remain competitive and adapt to changing technologies. The most important components of a migration project for an e-commerce store are:
- Planning and strategy: Before starting the migration process, it's crucial to carefully plan and strategize the entire project. This includes understanding the scope, setting goals and creating a detailed timeline for the process.
- Platform selection: Carefully select the targeted e-commerce platform based on factors such as features, scalability, ease of use and support for third-party integrations.
- Data migration: A critical aspect of the migration process is transferring product data, customer data and order history from the old platform to the new one. This should be done with utmost care to avoid data loss or corruption.
- Design and customization: The new platform may require a new design or customization to maintain the store's branding and user experience. This includes creating or modifying themes, templates and layouts to match the old store or improve upon it.
- Functionality and integrations: Ensure that all necessary functionalities and third-party integrations are in place on the new platform, such as payment gateways, shipping options and marketing tools.
- SEO preservation: A major concern during migration is maintaining search engine rankings. Take steps to preserve SEO by implementing proper redirects, updating meta tags and retaining URL structures.
- Testing: Thoroughly test the new store, including functionality, design and performance to ensure a smooth transition for customers.
- Training and documentation: Provide adequate training and documentation for the team managing the new platform, including store management, order processing and customer support.
- Launch and monitoring: After completing the migration, launch the new store and closely monitor its performance, customer feedback and any potential issues.
- Post-migration support: Address any technical issues or improvements needed on the new platform and provide ongoing support to ensure a successful migration.
As in many other types of projects, communication with stakeholders and customers is essential throughout the entire process to minimize confusion and ensure a successful migration.
Is Logeecom open to alternative cooperation models within the e-commerce domain?
Yes. Logeecom is open to alternative collaboration models in the e-commerce sector. A recent example is our collaboration with Pasiondo AG to launch a gift marketplace platform.